![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5742b2751086982fe697353be555ae91/0cb33564-2874-48ed-bb28-13bc29293eb2_rw_1920.jpg?h=85d7952a0c0531662e1ad129a2fd4044)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5742b2751086982fe697353be555ae91/06642ef0-b808-4c13-ae0d-f54bccad1039_rw_1920.jpg?h=0ae2d93d8f2a9f3f2e8694a22c158b9a)
Client came in search for a modern urban logotype to set them apart from other performance shops.
Project consisted of logo, brand collateral, facade design and shop apparel.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/5742b2751086982fe697353be555ae91/71bf3cc1-1c89-4e4e-b169-5f877be2a67b_rw_1920.jpg?h=c4abc0648fae308fa3d0c673ea4c4aa6)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/5742b2751086982fe697353be555ae91/4f58d13e-ffd0-4044-9621-dc86ef17531b_rw_1920.jpg?h=3e46e267de8e8b99973dcc976b5eb781)
The task was to create a compelling unique logotype that would work well in all aspects for the shop.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5742b2751086982fe697353be555ae91/14a6ca3f-2c82-42d0-97c7-0ca6485803bc_rw_1920.jpg?h=93bc3f4f5416a43be9445ccfce69dbbc)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5742b2751086982fe697353be555ae91/8e6deeaa-341a-4de5-9856-92906cd9279f_rw_1920.jpg?h=be0d8154515f9c4c24f05174ddf26a0e)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5742b2751086982fe697353be555ae91/5214d8b4-a9ce-4919-bf84-c2950c48ed98_rw_1920.jpg?h=414673c29d797cef7801dfdddf3a4012)